Technical detailing of a retail space and brand elements means the presentation of a brand’s visual concept in the form of charts, schemes, and developed views.
At the end of this process, a customer receives a guide with a set of constructive and technical solutions for a point of sale.
Purpose of Technical Detailing
Technical detailing begins when a design solution for a PoS is ready, visual identity has been developed, and sketches and 3D visuals of the future retail space have been provided to the customer.
A PoS concept is broken down into elements, such as floors, ceilings, carpets, coatings, and equipment, and each component is evaluated in terms of feasibility and cost. Using technical detailing, the customer can estimate an optimal budget and develop clear tender specifications for potential suppliers and contractors.
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