Logo book
What Is a Logo Book?
A logo supports brand positioning and identification and communicates the main idea, nature, and values of the brand to the audience. However, no logo exists on its own: it is used on different backgrounds, in textures, and in various sizes. If a logo is displayed incorrectly, it could be difficult for it to fulfill its main functions.
To avoid such situations, the creators of logos offer their customers logo books. A logo book is an internal document that outlines how corporate identity elements have to be used.
Content of a Logo Book
A logo book usually contains the following information:
- The main logo and its secondary versions with regulated use cases.
- Parameters in the form of a reference grid that demonstrates the relations between elements. This information is required to avoid logo distortions.
- Parameters of the clear space around the logo.
- Minimal scale (as determined by typographic requirements for line thickness).
- Palette. The colors of each logo are selected using the Pantone scheme. This
- Acceptable backgrounds, including textures and colors that the logo can be combined with.
- Unacceptable use cases. These are provided to help a customer see the errors that a logo book protects them from.
How to Create a Logo Book
A logo book is developed by the same designer that works on a customer’s logo and corporate style, and the whole process is supervised by the artistic director. Their main goal is to make the document easy to understand and apply. Ideally, with a logo book, a customer should be able to handle any unexpected use of the logo (e.g. in a new creative marketing concept or on a new medium) without the designer’s help.
