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Developing a bright, memorable, "catchy" slogan is a difficult and interesting task, because it not only expresses the basic message of the product to the consumer, but also it is an excellent tool for advertising and promotion. A good slogan is lasting and easily memorable, triggering the necessary positive associations about the product.

The almost forgotten language of the Celts, who inhabited medieval Scotland, has an expression sluagh-ghairm that translates as the "battle cry". And word is not in vain: sometimes with the help of the slogan you can win the main battle of the consumer recognition.