The name of the company or trademark is not only a "good name", it is an investment in the future. Therefore, the name creation should be trusted exclusively to the professionals.

The structural division of Fabula Branding, the naming agency, is run by the first and only certified professional namer Olga Kashkan. The services help to create effective and protectable names that are easy to remember and suitable for promotion and advertising.


To order naming from us means to entrust the process of creating the name of your future company or trademark to highly qualified specialists. And the word "process" is not just a figure of speech.

First, the product is carefully studied, its characteristics, differences or similarities in certain parameters from competitors. Then, a comprehensive analysis of the environment, where a name will be used, is performed.

The specialists look for the answers to the following questions:

  • What does the target audience want to hear and see?
  • What should the name "say", how is it written, heard and seen?
  • What path will further communication take?

Necessary qualities such as euphoniousness, memorability, positivity of associations and, of course, brand protectability are thoroughly examined. There are a lot of pitfalls in the protection and registration of trademarks. There is also a unique environment to apply for registration in the Belarus and Russia markets. Experts from our company consider all these nuances and rely not only on deep knowledge, and also on many years of practical experience in this field.

We offer professional naming in Moscow and Minsk to all those who want to get one more important competitive advantage. We cherish our name and help you create yours.